For a sports-loving brand such as BMW, their decision to become a sponsor or event partner of prestigious regattas such as the Giraglia Rolex Cup, Les Voiles de Saint-Tropez, Copa del Rey and the America's Cup, gives them plenty of opportunity for the hosting of sports & media film crews, entertaining important BMW customers and other corporate VIP's
Regattas and high-profile events such as the America’s Cup, the Giraglia Rolex Cup, Les Voiles de Saint-Tropez and Palma Vela are where the stakes are high. In some cases, budgets run into the millions and the technology leveraged from the automotive and aviation industries, is some of the most advanced in the world and jealously guarded by each team.